- About Us
- Recycling Center
- Community Involvement
- Supplier Diversity
Founder and CEO
Marsha Serlin founded United Scrap Metal in 1978 and began building her company with $200 and a rental truck. At that time, Marsha was a divorced single parent, solely responsible for two young children. She saw an opportunity to support her family by gathering scrap from alleys, manufacturers and facilities. Competitors anticipated her start-up would soon fail as the industry entered an economic recession.
Marsha relentlessly knocked on doors soliciting businesses to sell her scrap and slowly made inroads. During the Chicago blizzard of 1979, while other scrap dealers took “snow days,” Marsha kept rolling. She promised Del Monte Foods she would keep their scrap moving, running her single truck 24 hours a day and enabling them to avoid a plant shutdown. Over thirty years later, this initial success story has helped define the culture of United Scrap and its commitment to over 2,500 customers coast to coast. Marsha’s success story has been featured in major print, broadcast and cable media (click here to view).
Today, in addition to being a successful entrepreneur, Marsha is a philanthropist, always mindful of her roots and grateful for her opportunities. Year after year, Marsha leverages her success by supporting her community and numerous charities, while encouraging both her team members and customers to make a difference. Click here to learn more about United Scrap Metal's community involvement.
Marsha Serlin’s energy continues to drive the growth of the company she founded over three decades ago. In addition to USM, Marsha’s passions include boating, world travel, an appreciation of the arts and gardening.
Brad Serlin leads United Scrap Metal with his mother, Marsha, and truly believes in the mission of recycling. A focused, committed and innovative leader, Brad works side by side with Marsha on helping customers develop sustainable recycling solutions as they mutually grow into the future.
Brad learned the business from the ground up. He facilitated job site projects at a young age as Chicago’s urban landscape gentrified in the mid to late 1980’s. Upon graduating from Arizona State University in 1989, Brad received his real education through the United operating “School of Hard Knocks,” working through the various facets of the business. Over the next seventeen years, Brad transitioned from a department head to General Manager, and a few years later, to Vice President of Sales. After establishing a strong track record, he eventually took the reins as President in 2007. Under his leadership, the company has been included on the Crain’s Chicago Business “Fast Fifty” list three times. To view a list of the company’s many awards, click here.
Brad Serlin is passionate about his interests—including philanthropy, marathon running, reading and Chicago’s sports teams. He serves on the Board of Directors of the Boy Scouts of America, Kohl Children’s Museum of Chicago and Young Presidents’ Organization (YPO).
Brad received a BA in Organizational Communications from Arizona State University in 1989 and earned an MBA from Northwestern University’s Kellogg School of Management in 2001.